When trying to reach your customers, direct mail is hands down one of the most effective ways to draw in new consumers while bringing back loyal valued clientele. With Houston, Texas being one of the largest and fastest-growing cities for businesses, direct mail can reach its 2.3 million residents with our simple, yet highly effective direct mail printing service.

Direct mail can be used for:

• Coupons to bring in customer traffic,
• Alert consumers about new products,
• Create local event awareness,
• Inform buyers of available local services,
• Create overall brand awareness,
• Offer discounts,
• Provide visual catalogs for consumers to browse through
• Create business-to-business connections

At Alliance Graphics and Printing here in Houston, we have direct mail printing services that fit your business’s specific needs. We have the ability to create the custom graphics you desire with incredible detail, target the locations best suited for your location, print the direct mailer with the finest of visual details,  then distribute them with our trustworthy shipping services. For every stage of your advertising and marketing campaign, we have you covered.

Learn More About Our Printing Services: https://alliancegraphicsprinting.com/services/print/

What are some of the other capabilities we provide with our direct mail services? We can design, print, and distribute your direct mail inserts. Direct mail inserts are separate mailing inserts meant to capture your consumer’s attention as they go through their mail. These inserts have been well known to increase the profitability of your advertising and marketing campaign by emphasizing your offer or guarantee. If direct mail is already a part of your marketing strategy, the direct mail inserts can provide emphasis on additional benefits or offers your business may want your customers to consider.

What else can direct mail do for your business? Direct mail gives people the desire to take action. For example, credit card companies send pre-filled applications which can make applying for their credit card service easier as well as a smoother process. To take it a step further, prepaid postage and their printed name and address can be provided to ensure that the final action is taken to get it into the mail, get the application processed, and have a new client almost overnight.

Read More: Direct Mail Printing Advantages For Business Owners

For businesses looking to increase their foot traffic, direct mailer pieces can offer an eye-catching graphic that also provides a map for an additional visual. A map can give a consumer enough information and confidence to visit their location to learn more because direct mail also begins to build trust in the buyers. According to a customer survey, over 56% of consumers found direct mail to be more trustworthy when compared to other traditional forms of media and marketing. Even compared to email marketing, the open rate for direct mail is significantly higher since people are guaranteed to check their mail physically quite often.

Not only can direct mail and printing services drive customers in Houston to a business’s storefront, but direct mail can also drive online traffic and purchasing as well. While creating customer awareness by putting direct mail into a customer’s hand, businesses have found that including a website in their mailer has nearly doubled their web traffic, e-commerce, and online orders. Coupons or specific coupon codes can assist buyers in the purchasing process by giving the discount incentive found in their mail.

Learn More About Our Direct Mail Service: https://alliancegraphicsprinting.com/services/direct-mail/

Who else can’t afford to miss out on utilizing our incredible direct mail printing services? Nonprofit organizations greatly benefit from sending out information direct to their community. Raising funds can present a hassle and a tremendous challenge. Staffing generally involves recruiting volunteers to go door to door if the weather permits and the resources are available. By sending out fundraising flyers, brochures, and event notifications, more people can participate in donating to the organization. Imagine the larger reach that direct mailing services can provide and the time saved by doing so.

Nonprofit organizations aren’t the only ones who can see great results from using our reliable and dynamic direct mail services. Local schools often need to bring in funds for extracurricular activities, sports, academic clubs, school trips, and the school band. By helping reach the school community, educational institutes can provide a greater experience for our children without breaking the school budget. For the colleges and universities, they can reach high school seniors and their parents to encourage them to not only further their education, but to join their alumni. Even private schools can create awareness by reaching parents who are making the decision on where to send their school-age children for their education.

Direct mail printing services provide numerous benefits to local businesses, corporations of all sizes, schools, nonprofit organizations, restaurants, and so many more. As a part of any growing business, it just makes sense to invest in yourself and stand out amongst your competitors. At Alliance Graphics and Printing, we have over 30 years of experience, providing Houston and more with trustworthy and reliable service. With our numerous awards for customer satisfaction, we make sure to provide the best customer experience for all of graphic design, printing needs, and more. Call us today for a quote and get started growing your business today!