Developing a label should never be something that is rushed. It needs to be thought out well beforehand and it is a representation of what you and your company are all about. This might seem a little bit more philosophical than practical, but in reality, a proper label can be one of your most powerful marketing and branding tools available. It is something that will always place a gentle reminder to new and existing customers.

There are certain components that go into most great labels and they can go into your future one as well. It just requires being consistent and sticking to what would work best, based on the type of business you have. Be prepared to hold onto that label for a while, as you need time for it to grow and stick in people’s minds. If you keep changing your label or make such drastic changes each time, it won’t be memorable for people.

The Right Tools

Remember, this needs to be done right the first time, and ensure that all the relevant colors and information are properly presented. Always use some form of software to help prepare your label. You can utilize Microsoft Word or PowerPoint to get the perfect layout, based on the shape and size of the label you’re looking for. It will help with outlining where the graphics go to where the product information goes, to the actual barcode or QR code that you want to have scanned.

Consider developing artistic ideas with online software such as Canva or Lucidpress to add these designs to the print content format. You might even want to consider handling the whole label design and creation in software such as Adobe Illustrator, which will help you get the perfectly shaped label possible, and get the sizing down to the right millimeter.

Without the right sizing and spacing of your label, it will look awkward or distracting when it’s out there in the world. This is your digital canvas area to begin getting the perfect label for your business. Take the time to select the right canvas format.

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Make sure your Company Logo is consistent

Remember, not only will your label be out there, but you need to ensure that your company logo will be easily visible and work with all types of packaging materials. It needs to work with whatever type of packaging you might be using which could range from glass to paper, to wax paper, to milk cartons to food delivery packages. A great label comes with an equally great and flexible logo.

You need to focus on the right color mix and ensure that you have multiple variations of your logo to work with any possibility. You need to have your main logo, one for a dark print, and one for a very bright print. This will enable people to recognize your brand without it feeling watered down.

White Space is your best friend

Make sure, that whatever design approach you go for that there is plenty of white space between any of the major design elements. White space is referencing the empty or “white” space on your label. This is unused space, purposefully left blank, and it can help your label be easier on the eyes, while still being eye-catching.

It also helps as a separator between the graphics, content information, and mandatory information. Without a focus on how your white space is managed, your label might diverge too much towards being either too cluttered, with hard to read information, or too empty, with not enough information easily visible It is similar to having a page break in written documents.

Review your fonts and images.

This is why software can be so critical, or better yet, working with an expert in this area, as you can mix and match a lot of potential options before going to print. A label has no rules to fonts, designs or colors, and there’s so much room for creative expression. Since labels can be a variety of colors, not all fonts will look great, as they might with a simple plain white background.

Working through several rounds of feedback with experts, and even your customers, are a great way to get the right type and mix of fonts to use in harmony with whatever graphical elements appear on it. It is important with labels to present the most relevant information front and center, with a pleasing font, and ensuring the necessary information comes in a font that is still legible and pairs well with a stylized font. Don’t go font crazy either and consider sticking with 2-3 fonts at most if possible.

Color Choice

We didn’t put this first, but it might as well be. The color choice can be decisively the most critical component in analyzing the anatomy of a perfect label. It needs to have a way to be eye-catching, pleasing and exhilarate the senses all at once.

You need to also consider the product type and need to know that the colors that work well with packaging do not always work well with labels. For example, Red might be the best color for food packaging, but can actually instill feelings of danger if not used correctly. It’s all about utilizing positive based colors as they will lead to positive association.

These colors are our blues, greens, whites and oranges. Another label color that works well even though it could be too bold is a black label, which is usually associated with the highest tier of sophistication.

Choosing the color of your labeling (and ensuring it pairs well with your packaging) always needs to have the consideration of what type of feeling you are trying to attract or invoke in someone. Once you consider what your message is, only then you can consider the type of color to use.

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Have fun with it.

Basically, you want to be able to have your label pop out as much as you can to get noticed in the sea of other product labels. Yes, you want to ensure it has all the proper information, a possible barcode to scan, ingredients or contents information, but those do not need to take up a lot of space.

The rest of the space is your physical direct marketing to consumers as they see it and walk by. This is your chance to gain their attention and begin the process of converting them into a client. This goes for online orders as well, as the label of the product will be in digital format, so it needs to really shine in that specific medium.

Learn More: 3 Print Ideas To Provide A Boost To Your Digital Marketing Plan

Keep it Simple

Remember to keep in mind all the relevant pieces and consider these points as your blueprint for the perfect label. These items are a good basis to begin this journey and will help be a guide for such a label. Also, make sure to keep it clean and simple and to ensure that everything can be easily viewable and readable.

It’s one of those factors to consider where sometimes less can be more, and even if you find the best possible label, if it’s unreadable, it has failed in its most simple and basic task.

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