3 Print Ideas To Provide A Boost To Your Digital Marketing Plan
Digital Marketing is a critical strategy that you want to focus on to build out your online presence. Yet another great way to bring and generate traffic online is with an offline approach. Utilizing offline, and print media especially, in combination with your digital marketing strategies, will help you have a complete and holistic approach to getting the widest possible audience. We can call this cross-media marketing, where the fusion of offline and digital marketing meet.
Print media itself is actually on the rise, and there are more and more innovative ways that businesses like yourself are using it to expand out their marketing channels. Just take a moment for a second and think about your current digital marketing strategy. You probably have a social media site, maybe some biddable media, and possibly some SEO marketing and content posting.
You have your bases covered, but every time you meet someone in person about your business, that is also a potential person that could be converted digitally. Sometimes this is overlooked, or we assume that simply handing over our business card with our email and phone number is enough for them to get acquired.
Let us take a look at some of the most prominent ways to maximize our marketing efforts through these cross-media strategies.
QR codes are a great tool
A great way to transition people from offline to online is to consider using QR codes on everything that you print or hand to your customer. If you have paper receipts, have them print QR codes with a call to action (CTA) criteria such as leaving a review or signing up for an email. This is a great way to get them online, signed up, and as a thank you and customer loyalty, a place for you to offer incentives and discounts after they complete their actions.
You can also place QR codes on a number of items, such as a delivery bag, or even convert your business card to be a QR code, that takes them to your “about us” or “contact us” page instead. These are some of the most engaging and interactive ways you can help influence your customers and clients.
It is all about continuous engagement with the focus of this type of campaign to convert your customers fully online as much as possible. You can have multiple QR codes, or even personalized URL / QR codes for each customer to help improve their experience. This could also be a great way to provide an opportunity to have your customers offer their feedback in an online survey, with the mindset that they are being listened to and the feedback is actionable.
Another great way is to get people onto your social media sites. This helps convert and transfer your physical community to your digital community online. Simply having QR codes that instantly bring them to your page to “like” or “comment” on their most recent activity with your business is such a small ask, with profound results that will only help your business grow further.
Keep maintaining printed materials
There is nothing that can replace the look and feel of a physical item to give to customers and clients for any type of business. Whether someone goes to an event to network and sees your booth or someone wants to have a catalog of your latest season of items, these are an opportunity to shine. To make high-quality low-cost printed items have become commonplace, and some of these print media are so well done, they can be collected and easily shared with other potential customers.
It is still hard to fully get out one’s emotion in digital marketing, and physical marketing works better with the senses. The colors are more realistic, there is no eye strain staring at a screen, and there’s a certain nostalgia combined with novelty for some about the whole physical item. It is a takeaway to remember a certain event or interaction.
You can also focus on print media for your online or e-commerce business by providing inserts with discounts for their next purchase. Slipping in a high-quality paper stock marketing flyer is a great way of having the customer, who made the whole purchase online, have a physical reminder to have them make a subsequent purchase for a future product immediately with a discount.
It is also a great way to not only promote your business but also integrate several opportunities to have them converted or added onto your social media and other digital marketing platforms. Whether it’s through a brochure, catalog, or call to action discount card, each one of these is an opportunity for you to present your relevant information for them to engage online.
You can even use specialized links in each item that will directly take them to a site, where only after they fulfill certain actions (i.e. like a social media page, leave a review online, post a google review, or provide an email for email marketing) then they will be offered a discount or incentive link. You could even provide increasing discounts for each action they take!
Did you know? How Promotional Products Can Tell Your Brand’s Story!
Use digital printing as a reminder for your customer
The above-mentioned strategies are focused on getting your customer engaged and ultimately go online where your marketing efforts will be digital. This final strategy for business owners who want to know how to best use digital printing is all about keeping you in mind with your customer as often as possible.
We’re specifically talking about printing items for customers that they can keep, with all of your relevant information, logos, social media links, and possibly a QR code in some cases for easy access to your site. This goes beyond printing items on paper and has you focusing digital printing on other material types.
Pens
Pens are a great way to put all your contact information on, and something that your customer will constantly use and see. You can make these pens in the branding and color of your company, so they have that pop of color. You can also choose durable options so that they aren’t easily broken or thrown away
Apparel
This serves both as a great merchandising item for fans of your company and could serve as an additional revenue stream, or as a great incentive and free offering to build up and develop brand awareness. Either way, getting out apparel with your company name, logo and contact info means that you have free walking marketers anytime they wear your apparel.
Other physical items
You can offer some additional items such as notebooks, cups, mugs, and even tumblers. All of these with your logo and company information will help with your digital marketing because they will have a quick way to check how to get to you online.
Learn More About Our Promotional Printing: https://alliancegraphicsprinting.com/services/promotional/
This continuous on / offline strategy provides a way for you to boost your digital marketing plan, by focusing on that offline channel. It helps bring that level of authenticity to you, your brand, and your business, and this multi-pronged approach, will help to ensure a successful marketing campaign and overall digital marketing strategy.
That’s the power that comes with combining digital printing with your digital marketing platform.